Businesses exists for one reason, to make money. Simply put, a business makes money by impressing customers. The extent to which a business impresses its customers will determine the amount of money that it will generate. A business must depend upon its employees to impress its customers. Almost all employees do not have a clue as to how they will impress customers. If a business can truly understand human behavior, they are much more likely to grow and protect their business.
This is the number one problem facing every business and the number one opportunity to grow and protect any business.
Most employees are reasonable and well-meaning but they need training. Most businesses are reluctant to even try and develop employees. Those that do usually experience dismal results. The answer lies in what you will read below.
“Our understanding of human behavior today is as primitive as was the practice of medicine before we knew that there were germs.”
Before we had the knowledge of germs, the medical community spread disease better than the diseases were spread on their own. If you could imagine an infected person that went to the doctor and contaminated the doctor and his entire office, then the next fifty people that they treated were directly exposed to the disease. Those fifty people would infect hundreds more. This is all because no one understood the effect of germs on the spread of disease. This is very similar to the poor understanding of human behavior that the world faces today.
Our ignorance of human behavior is having the same type of negative effect in every area of our lives, including but not limited to our health, wealth, relationships, profession, government, education, religion and especially in our businesses.
Through understanding human behavior more thoroughly, you can provide opportunities to grow and protect your business every day.
This is a strong indictment of our ignorance and in the forthcoming posts; I will prove to you that it’s true. You will be able to validate the facts that I will present and use them to change your thinking about business and drop the opinion that people are just people and that they can’t or won’t change.
This blog will build a factual, logical and sequential body of proof that will become self-evident. I will not sugar coat or avoid talking candidly about sensitive topics. I don’t deal in theories or opinions, therefore, every idea that I put forth will have met the standard of being factual and logical.
In the next post, you will begin to learn how to keep yourself in a position to think and to make intelligent choices about your business to advance and secure your own future. You will soon be able to validate the problem as I stated it and start affecting the solution.
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